Alex Hellum

Identity and art direction
Client - Alex Hellum
2008

Stationery and art direction for Norwegian furniture designer Alex Hellum. The photography aimed to show the playfulness and spectrum of Hellum’s work; incorporating his childrens toys and furniture, scale models, one-off commissions, and commercial products on the same plane.

For his logo we briefed Hellum to create a physical piece of his initials using his skill as a furniture maker. The business card and postcard are printed in the navy pantone from the Norwegian flag on an uncoated, recycled stock.

Photography - Pelle Crépin